How it All Began…
Dear Property Owner,
The journey began in 2011 when Adam Bensman sat down in his very first interview with a roofing company…
Within a short twenty minutes, the company who wanted to hire Adam began boasting about their “clever” business practices that were outright fraudulent.
Adam quickly realized the level of deception in the roofing industry. An insatiable desire to make as much money as possible, at all costs, and as fast as they can.
Fortunately, Adam discovered a roofing company with incredible leadership, an impeccable track record, and a commitment to take care of their customers no matter what.
Even after Adam aligned himself with a value-driven organization, he was ashamed to tell people he worked in roofing for fear of being lumped into “one of the bad guys.”
Day in and day out, as Adam was serving customers, he felt like he was facing an uphill battle out of the gate. Tremendous amounts of distrust seemed to surround roofing contractors.
Nearly every homeowner has seen the articles, watched the Breaking News, and has witnessed the “scam alert” warnings that blanketed the media.
Deceptive roofing contractors have spoiled the reputation of nearly everyone in the industry. It felt as if each and every member of the roofing industry was “guilty by association.”
Adam noticed that this glaringly obvious barrier of distrust was difficult to overcome, compounded by the fact that most property owners have at least one horror story from working with a contractor.
It became clear to Adam that the property owner’s experience was set up to be a disaster out of the gate. The wall of resistance they felt paired with the inherent distrust and industry stereotypes had everyone proceeding with heightened levels of defensiveness.
Adam committed to “create amazing experiences” for the property owners he served as he set out on a mission to transform the reputation of the industry one property owner at a time, even when things went wrong.
After all, it is construction and things do go wrong. Like the freak severe storm that struck while his crew was installing a roof and darn-near flooded the customer’s home. Adam worked tirelessly to relocate the customer for the next 6 weeks while he and the company restored the home, repainted the walls, refinished the floors, and cleaned everything.
After the home was restored and the project was complete, Adam woke up to a surprise letter. It was a written letter of recommendation thanking Adam and his team for stepping up and making things right, even in the gravest of circumstances.
The letter ended with the customer saying something to the effect of,
“I would feel confident recommending anyone I know to use Adam for their roofing project because of the length you’re willing to go through to make things right. Thank you for taking care of us.”
After filling nearly every role in the roofing industry, Adam realized that his mission to transform the industry one customer at a time was a massive undertaking. He couldn’t do it alone.
That’s when Adam set out to train contractors using his system for serving property owners to create amazing experiences. That very system is currently being used by many, many, many thousands of contractors across the United States and internationally.
Adam’s customer-centric philosophy and training led him to establish an official training partnership with a global leader in roofing manufacturing.
As Adam began to serve contractors more deeply, he realized that the contractors he served were facing the very same struggles that he faced when starting in the industry.
That’s when it clicked…
The mission to transform the industry is not something that he could do alone… and he couldn’t do it by helping fellow contractors… it needed to be a much larger, united effort.
Adam presented the idea to the contractor group he was working with and said,
“I have an idea for us to make an even bigger impact together… How about we join forces to truly transform the industry together?”
That’s when the community was born. It was the coming together
of value-driven, customer-centric businesses who are dedicated to:
Raising The Standard in The Roofing Industry By Putting Homeowners First
Just a few years later, the community grew to hundreds of roofing companies and earned a strong reputation from homeowners and contractors alike. That’s when Adam set out to find a value-aligned partner to help them make an even bigger impact.
After working with many organizations in the roofing industry, Adam had an unexpected meeting with the leadership team of TAMKO Building Products LLC. He walked away from that meeting feeling something he’d never felt before. Like he found the perfect partner.
TAMKO was building something special, and our values were wholly aligned. They were investing in some of the most innovative roofing products designed with a homeowners-first approach.
Adam booked a trip to corporate to meet the rest of the team and introduce the possibilities they could create together, and a short while later TAMKO Building Products LLC joined forces with our community to create the Roofing STRONG Alliance by TAMKO™ community that you know and love today.